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SheFinds.com: Personalized Fashion
and Beauty…One Click Away
Google no more…SheFinds.com helps today’s
mom and career women find style online. Bonus: Shopping
Trip to New York City for Spring Wardrobe
(PRWEB) February 5, 2004-- Fashion and Beauty
ideas…One Click Away
Whether you’re following the stock market, paying
your bills, or checking the weather report for that
upcoming vacation, the Internet is the “go to”
place for women with busy lives. But did you ever consider
using the Net as your own personalized beauty, trend,
and shopping destination?
Google no more…SheFinds.com is today’s
mom and career women’s search engine.
Launched in Spring 2003, by former AOL Beauty and Style
Advisor Michelle Madhok, SheFinds (www.shefinds.com)
targets women 24-50 years-old who are too busy climbing
the corporate ladder to worry about where they will
buy the shoes they are climbing in, or stay at-home
moms so busy making sure the house is in order, they
begin to rely on shopping channels to define what styles
and trends are good for them.
Enter SheFinds.com. SheFinds is a weekly newsletter,
sent online to time-starved consumers, offering suggestions
on how to cost-effectively update a wardrobe and information
about what the new must-haves are in beauty and fashion.
Think of SheFinds as Carrie Bradshaw from HBO’s
Sex and the City. Carrie gives insight on love and SheFinds
gives insight on the latest trends in both fashion and
beauty. Don’t worry, SheFinds is not about to
rant and rave over Carrie’s over-the-top outfits.
SheFinds will help you look hip and stylish with real
life fashion.
Even taking this concept one click further, SheFinds.com
can also conduct a personalized search over the Net
for the best deals in apparel, accessories and beauty
products just for YOU. Simply tell SheFinds what you
are looking for and in return you will receive an email
with personalized results and links to the e-commerce
sites carrying the item(s) you requested. In addition,
if you are lucky enough, any online coupons that exist
within your search criteria are also sent. Call it a
“pop-up and pressure free” purchase making
site.
Michelle Madhok demands that her advice is strictly
editorial with honest reviews. She does not push items
on the user, as
SheFinds does not carry inventory, her expertise and
insight is the main focus. SheFinds is a friendly and
trustworthy voice for those who can’t go out shopping
with the girls whenever they want to. Learning to utilize
the weekly newsletter and contacting SheFinds for personalized
suggestions will make shopping so much easier and fun
to do. Michelle Madhok realized the need for SheFinds
when consumers began writing to her as AOL's online
columnist "Ms. M's Picks," expressing their
desire for online shopping suggestions. Later Madhok
conducted research on behalf of AOL that further proved
online shopping was an untapped market. In addition,
Madhok oversaw the - Women’s Audience –
on AOL’s “Women’s Channel” for
4 years so she knows what makes women “click”.
Combining that knowledge, her strong eye for style
and bargains, as well as her previous experience as
a personal shopper for her friends, Madhok could not
resist turning the service into a business…and
of course is excited to help you too!
Bonus: Shopping Weekend in New York City
Come to New York and shop! Many of you have written
asking for advice on what to wear and many more of you
have written with praise for the SheFinds newsletter.
Come spend the weekend with me in NYC and experience
the city, fashionista-style! You'll visit the trendy
boutiques in NoLita that you've read about in all the
fashion mags and cruise the aisles of the three big
“Bs,” Bergdorfs, Bloomingdales and Barneys.
As a member of this very exclusive SheFinds group, you'll
get special deals and gifts at many of the stores you'll
visit. Enjoy a private cocktail party at New York 's
best secret designer outlet (if we told you it wouldn't
be secret!) where you'll get up to 40% off your purchases
on all the brands you'd find at the swankiest of boutiques.
Eat at a hot Meat Packing District spot -- an area frequented
by downtown celebrities like Sara Jessica Parker, Gwyneth
Paltrow and Uma Thurman.
Hurry up and sign-up -- only 16 slots are available.
Here are the details:
Dates: April 9th thru April 11th – Just in time
to get those warm weather wardrobes in gear. April temperatures
in NYC are usually in the 50s and 60s.
Included in this package:
Two nights at the Affinia Dumont, featuring the Affinia
Fitness Spa – The Affinia Dumont has a very cool
new concept–keep you in shape! Your stay includes
a fitness concierge to help you get started.
Want to read more? Click here .
Rooms are plush (and new! The hotel was renovated in
May 2003). You'll get a good night's rest on the “Affinia
Bed,” complete with a custom-designed mattress,
down-filled duvet and your choice of pillows from the
Pillow Menu (choose from Swedish Memory, Hypo-Allergenic
and Buckwheat—ooh la la!).
The hotel is located in the non-touristy neighborhood
of Murray Hill, just a short walk from the very chic,
Morgan's Bar.
Brunch at a cool downtown spot
Light breakfast at hotel
Dinner at a hip restaurant (3 courses and 2 glasses
of wine)
Private cocktail party at a hip NYC outlet shop
Two days of shopping tours with Michelle Madhok –
NoLita and Midtown will be covered with a bonus SoHo
shopping itinerary to explore on your own
Discounts or free gifts at many of the stores
1 hour yoga class
20% discount at hotel restaurant – The Barking
Dog
20% off spa treatments at the hotel's spa –recently
a swarm of big time beauty editors checked in for the
Decompression Zone treatment to rid them of “computer
neck.”
Prices are based on double occupancy. If you'd rather
have your own room, add $200 to the price.
Sign-up before February 28th and get $50 off (more
shopping money!). Round-up 5 or more of your friends
to join you for the SheFinds Shopping Weekend, and get
$100 off your trip. Please send an e-mail to sales@shefinds.com
if you are a group leader and we'll work out your discount
For more information on SheFinds a division of White
Cat Media LLC, please contact
Marla Russo of Bella Public Relations, Inc. 212.868.8183
or press@shefinds.com
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